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The NZ police created a fantastic new Video for their recruitment campaign early 2018! Brilliant concept, fun execution with real staff and a great campaign that fits at the heart of what all promotional videos should be about in a fun way.

This campaign has done enormous things for the NZ Force and went viral day one it went online. News, radio, social just exploded. Which goes to show how much a brilliant creative content can do for a video. This viral exposure was enormous and would have been worth tens of millions if the client had paid for it.

Filmed with over 70 real cops, the police band, police cats, helicopters, and stunts we’re here to encourage a range of New Zealanders joined the shoot. it would have cost a bit, but would have paid off ten fold for the clients. Just brilliant!

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